We will measure the results of the keywords we are targeting to focus the campaign on the top producing keywords that have proven to drive the most sales, ditch the lowest performing ads & create new ads based on the success of the top performing ones to try to outperform them.
We will measure the results of different niches and how they communicate with our campaign on Facebook to determine which are the most engaged segments, and focus on engaging and growing them even.
We will measure email open rates to determine headlines and topic that reflects better with our subscribers, then we measure link clicks inside each email to decide which position is better for our most important announcements.
The Importance of Campaign Optimization
Campaign optimization is very important to study how our campaigns resonate with the target market, discover what is working well and what is not, to focus more on the best performing campaigns, ditch the others and come up with new campaigns based on the success of the best performing ones to try to outperform them.
This constant pursue of perfection ensures the highest return of investment for your campaigns. This is why our campaigns get better every month.
Optimization takes time and it is recommended to run campaigns for at least 3 months to reach the best balance of leads quality/quantity.